|
The benefits of sponsoring the South Adelaide Football Club are considerable, with the chance for businesses to expose their name and branding to a wide range of people throughout the local community, existing sponsors and members.
We have established ourselves as the premier sporting club in the southern region and along with our newly renovated facilities, opportunity is there for you to become a valued sponsorship business partner ultimately leading to great benefits like - increased awareness, greater branding, increased sales, advertising and networking opportunities, an environment to entertain valued customers and staff.
Our Sponsorship Packages offer a range of options to suit your business needs and if you have specific requirements we can negotiate and tailor a personalised package that best suits your business. We consider that this flexibility, combined with our very successful experience in sponsorship built up over many years, makes sponsorship of the Panthers a wise business decision.
If you are interested in sponsoring the Panthers please contact me at the club and I will be happy to discuss suitable and exciting options.
Andrew Osborn
Marketing Manager, SAFC
Phone 8186 8200
Mobile 0416 126 335
Email aosborn@safc.com.au
Return to top
|
Sponsoring the Panthers makes good business sense.
You can have the opportunity to direct exposure of your business to our members, other supporters, the southern community and beyond through various channels such as:
- Signage at games seen by those at the games or watching on TV;
- Advertising in our newsletters, other publications and electronic communications;
- Promotion at our junior development activities across the southern suburbs, Fleurieu Peninsula and Kangaroo Island;
- Involvement with Jimmy Deane's Entertainment, one of the largest community clubs in the state with a function centre that seats up to 550 people;
- Direct networking with other businesses through many club events scheduled during the year.
All of our sponsorship packages are flexible and can be tailored to best suit your business needs.
Return to top
|
Want one week of intense promotion equal to that of a major sponsor? Being a home match sponsor enables your business to be recognised in ALL our club promotions leading up to the big match plus special recognition and hospitality on game day.
Benefits - Sole package
- Publicity and advertising
- Special listing in weekly email updates to members, sponsors and media in week of game;
- Special placement on home page of club website for week of game;
- Placement of sponsor banner and flyers (to be provided) in clubrooms for week of game;
- Recognition in SAFC club section of SANFL Budget for two issues;
- Recognition in SAFC media releases during week of game;
- Extra PA system recognition during match;
- Recognition in any game day brochure or pamphlet handed out.
- Membership, ticketing and functions
- 2 SAFC memberships;
- 2 tickets to a home match during 2008;
- 2 grandstand seats (upon request) and carpark tickets;
- 2 tickets to sponsors' networking event.
- Home match sponsored
- 8 tickets for home match luncheon, afternoon tea and grandstand seats;
- Extra 10 entry tickets plus 4 carpark tickets (making a total of 6 for the day)
- Other items
- Free use of club boardroom for company meetings at mutually agreed times;
- Opportunity to access the club's SANFL corporate box for some AFL games at a small cost (depending upon availability)
- Both parties to work together on any mutually beneficial promotion opportunities for the occasion
Price: $2,500 (when sole sponsorship taken)
Benefits - Additional to other packages
- Extra publicity and advertising - Season
- Extra acknowledgement in up to 4 issues of Panther News in Home Match sponsor category;
- Extra acknowledgement in 2008 SAFC Annual Report in Home Match sponsor category.
- Publicity and advertising - week of home match sponsored
- Special listing in weekly email updates to members, sponsors and media in week of game;
- Special placement on home page of club website for week of game;
- Placement of sponsor banner and flyers (to be provided) in clubrooms for week of game;
- Recognition in SAFC club section of SANFL Budget for two issues;
- Recognition in SAFC media releases during week of game;
- Extra PA system recognition during match;
- Recognition in any game day brochure or pamphlet handed out.
- Home Match day
- Extra 4 tickets for home match luncheon, afternoon tea and grandstand seats;
- Extra 4 carpark tickets.
- Opportunity for special promotion
- Both parties to work together on any mutually beneficial promotional opportunities for the occasion.
Price: $1,500 (when added to other sponsorship taken)
Return to Sponsorship Packages
A combination of Arena Advertising and Player Sponsorship at a discounted price.
Benefits
- Advertising and promotion
- Acknowledgement as Winners Circle sponsor, arena advertiser and player sponsor in up to 4 issues of Panther News;
- Recognition in special "Players Sponsors Ad" in February 2008 Panther News;
- Acknowledgement as Winners Circle Sponsor, Arena Advertiser and Player Sponsor in 2008 SAFC Annual Report;
- Listing on sponsors page of club website with link (if provided);
- Company recognition displayed on Winners Circle sponsors board at Hickinbotham Oval;
- Signage of Player Sponsors board for 12 months.
- Membership and match ticketing
- 2 SAFC memberships;
- 4 home match tickets to 9 matches at Alan Hickinbotham Oval, Noarlunga;
- Carparking and grandstand tickets on request.
- Home match entertainment at Alan Hickinbotham Oval
- 4 tickets to 1 home match luncheon;
- 2 tickets to all nine home match half-time afternoon teas;
- 2 tickets to Player Sponsors dinner and season launch event;
- 2 tickets to Sponsor Networking event;
- 2 tickets to Annual Auction.
- Merchandise
- Winners Circle sponsorship plaque presented for display within the company premises;
- $100 SAFC merchandise voucher.
- Other
- Discounted use of Jimmy Deane's Entertainment function room for an event at a mutually agreed time;
- Opportunity to access the club's SANFL Corporate Box for some AFL games* at a discounted cost (depending upon availability);
- Promotional use of your sponsored player by mutual agreement.
Price: $2,900 (Elevated sign - save $290)
Price: $2,500 (fence-level sign - save $240)
Return to Sponsorship Packages
Stand out to over 20,000 people who visit Hickinbotham Oval each season and even more who watch the games on ABC TV. Two options are available.
Option 1 - permanent elevated sign (premium location elevated on centre wing, outer side, facing TV cameras)
Benefits
- Signage
- 9.6m x 1.2m permanent elevated sign on outer wing for 12 months;
- South Adelaide to cover erection, signwriting and maintenance costs.
- Advertising and promotion
- Acknowledgement as Arena Sponsor in Panthers News;
- Acknowledgement as Arena Sponsor in 2008 SAFC Annual Report;
- Listing on Sponsors page of club website with link (if provided);
- Public address recognition during home matches at Alan Hickinbotham Oval, Noarlunga.
- Membership and ticketing
- 2 SAFC memberships;
- 4 home match tickets to 9 matches at Alan Hickinbotham Oval, Noarlunga.
- Functions and events
- 2 tickets to Sponsor Networking Night;
- 2 tickets to Annual Auction.
Price: $2,200
Option 2 - perimeter fence level
Benefits
- Signage
- 1 5.4m x 1.2m sign on surrounding perimeter fencing for 12 months;
- South Adelaide to cover erection, signwriting and maintenance costs.
- Advertising and promotion
- Acknowledgement as Arena Sponsor in Panthers News;
- Acknowledgement as Arena Sponsor in 2008 SAFC Annual Report;
- Listing on Sponsors page of club website with link (if provided);
- Public address recognition during home matches at Alan Hickinbotham Oval, Noarlunga.
- Membership and ticketing
- 2 SAFC memberships;
- 4 home match tickets to 9 matches at Alan Hickinbotham Oval, Noarlunga.
- Functions and events
- 2 tickets to Sponsor Networking Night;
- 2 tickets to Annual Auction.
Price: $1,750
Return to Sponsorship Packages
A popular way to have a personal link with the club is to sponsor a player from our Senior Squad list.
Benefits
- Advertising
- Acknowledgement in up to 4 issues of Panther News;
- Recognition in special Player Sponsors Ad in February 2008 Panther News;
- Acknowledgement in 2008 SAFC Annual Report;
- Listing on Sponsors page of club website with link (if provided);
- Signage on Player Sponsors board for 12 months.
- Membership and ticketing
- 2 SAFC memberships;
- 2 home match tickets for 9 games at Alan Hickinbotham Oval, Noarlunga.
- Functions and events
- 2 tickets to a home match lunch and afternoon tea during 2008;
- 2 tickets to Season Launch (sitting with your sponsored player);
- 2 tickets to Annual Auction;
- 2 tickets to sponsors' networking event.
- Merchandise
- Player Plaques
- 1 framed photograph of player for own display;
- 1 framed photograph of player displayed at Hickinbotham Oval.
- Use of club premises
- Free use of club boardroom for company meetings at mutually agreed times.
- Additional benefits
- Opportunity to access the club's SANFL corporate box for some AFL games* at a discounted cost (depending upon availability);
- Promotional use of your sponsored player by mutual agreement.
Price: $990
Return to Sponsorship Packages
A special package for VIPs wishing to benefit from the networking that comes being involved with the club's premier coterie group. New package being re-launched in late 2007.
Return to Sponsorship Packages
An excellent entry point for small business firms who wish to be involved with the club but are limited by a tight budget. Package comes in two levels providing basic recognition and two memberships with home match tickets to the club. Also an invite to a networking event and other benefits. The Small Business Sponsor package replaces the "Panther Supporter" package, offering extra benefits for a similar price and can be taken as a sponsorship by itself or as an add-on to other packages.
Blue Level
Benefits
- Advertising
- Acknowledgement in up to 4 issues of Panther News;
- Acknowledgement in 2008 SAFC Annual Report;
- Listing on Sponsors page of website with link (if provided).
- Membership and ticketing
- 1 SAFC membership;
- 1 home match ticket to games at Hickinbotham Oval, Noarlunga.
- Functions and events
- 2 tickets to 1 home match luncheon during 2008;
- 2 tickets to sponsors' networking event.
- Other
- $20 merchandise voucher;
- Free use of club boardroom for company meetings at mutually agreed times.
Price: $500
White level
Benefits
- Advertising
- Acknowledgement in up to 4 issues of Panther News;
- Acknowledgement in 2008 SAFC Annual Report;
- Listing on Sponsors page of website with link (if provided).
- Membership and ticketing
- 1 SAFC membership;
- 2 single entry tickets to an SAFC home game in 2008.
- Functions and events
- 2 tickets to sponsors' networking event.
Price: $250
Return to Sponsorship Packages
For those wanting direct advertising only over the season. Panther News is the club's official newsletter with over 6,000 issues printed each year. The newsletter is sent to all members, sponsors, media, players, volunteers plus relevant community groups within our local zone.
Benefits
- Panther News advertising
- Advertising in the issue of Panther News as booked;
- Acknowledgement as a Panther News advertiser in the sponsors' listing.
- Other Advertising
- Acknowledgement in 2008 SAFC Annual Report;
- Listing on the Sponsors page of the club's website with link (if provided);
- Functions and events
- 2 tickets to a sponsors' networking event.
- Advertisers* over $1,000 receive:
- 2 SAFC memberships;
- 4 home match tickets to games at Hickinbotham Oval
*Applies to advertisers not in other sponsorship categories
Prices:
| Size |
Stand alone (not currently a sponsor) |
Add-on (already a sponsor) |
| |
Per issue |
4 issues |
Per issue |
4 issues |
| Business card size (single colour) |
$100 |
$320 ($80 p.i.) |
$80 |
$260 ($65 p.i.) |
| Quarter page (single colour) |
$180 |
$600 (150 p.i.) |
$150 |
$500 ($125 p.i.) |
| Half-page (single colour) |
$300 |
$1,000 ($250 p.i.) |
$250 |
$850 ($212 p.i.) |
| Full page (single colour) |
$500 |
$1,700 ($425 p.i.) |
$425 |
$1,500 ($375 p.i.) |
| Back page (full colour) |
$800 |
$2,800 ($700 p.i.) |
$700 |
$2,500 ($625 p.i.) |
Return to Sponsorship Packages
Return to top
|
To be included in all four issues in 2008, signup must be received by January 15, 2008.
Bookings must be made with the club before noon on the Wednesday before the match.
Seat location in the grandstand will be advised on the day at our merchandise booth.
To retain the player selected in 2007 renewal must be recieved by November 30, 2007.
From December 1 2007, unselected players will then be offered to unallocated sponsors in order of when signup for 2008 was received (ie earliest signup receives earliest draft pick).
In the event of the selected player ceasing involvement with the club by May 31 2008 a new player will be allocated.
A new Kingstonian package and terms will be launched early 2008.
Contact Andrew Osborn, SAFC Marketing Manager on 8186 8200 or 0416 126 335 or by email.
Return to top
|
