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McDonald's to Sponsor SANFL Competition

McDonald's to Sponsor SANFL Competition

14 December 2016

South Australia's elite football competition will become known as the SANFL Macca's League following the signing of a major new sponsorship agreement with McDonald's.

The new two-year agreement builds on a 13-year relationship between the SANFL and McDonald's South Australia, which has previously sponsored SANFL's junior football, the Macca's Cup and Shield competitions and SANFL's U15, U16 and U18 State teams.

"We have enjoyed a long and close partnership with McDonald's South Australia who have been outstanding supporters of football at the grassroots and talent development levels across the past decade," said SANFL CEO Jake Parkinson.

"The fact that they have now elevated their support to the SANFL Macca's League is testament to the strength of our competition and to their passion for South Australian football.

"To have an internationally-recognised brand of the standing of McDonald's aligned with SANFL footy at the highest level gives us a great position from which to further grow our game."

SANFL Macca's League: McDonald's famous golden arches will now appear on the SANFL League logo.

The SANFL Macca's League sponsorship will see the famous golden arches logo take pride of place alongside the SANFL shield on club guernseys and includes significant branding and activation across the league.

McDonald's will continue to support the SANFL's U16 and U18 State teams as part of the new agreement, which runs for the next two seasons with an option for a further four years.

McDonald's South Australia licensee, Alan Brodie, said "we're delighted to continue our commitment to the league as well as support grassroots sports across the state to foster new talent. We're excited to kick off the season with a new opportunity to keep SANFL at the top of the game and the community passionate about sport."

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